Center for the Economics of Mutuality Forum: A Call for Courageous Leadership. Transforming Business Performance for People, Planet and ProfitErasmus University in Rotterdam, Netherlands 25th November 2021; 1:00 – 6:00 pm CET.

There has never been a time in which it has been more urgent for us to change and align business practices to benefit people and planet than now. The role of business must be redefined and together, we are committed to accelerating the transition to the next era of purpose-driven capitalism. In that spirit, the Forum featured the practical application of putting purpose into practice in a Dutch/European context through the Economics of Mutuality. During the symposium we explored these topics through keynote speeches,  panel discussions and Q&A sessions:


Peter Moores Professor of Management Studies and former Dean, Said Business School, Oxford University

External and Senior Advisor, Ernst and Young Nederland, LLP, Professor of Governance, Institutions and Internationalization EUR, Former Prime Minister of the Netherlands

Professor Corporate Communication and Management, Rotterdam School of Management

Enterprise and Institutions for Collective Action, Rotterdam School of Management

Director, Goldschmeding Foundation

Founder and Executive Director, EoM Platform and former Mars Chief Economist

CEO and former Director Marketing and Innovation, KPN

Chairperson FBNed and General Director Koninklijke Van Wijhe Verf B.V


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